If you know Ural’s history, you know this brand was never built in comfort. The challenges of the last five years and especially the move to Kazakhstan have made the legacy Urals impossible to produce sustainably. This led Ural to the decision to pause manufacturing of the new legacy models for export markets. It does not, however, mean that Ural is stopping. Instead, Ural is pulling (yet another) one-eighty in order to keep moving forward. Below is a letter from Ilya (a long read), that explains where Ural is at, how we see the path forward, and the answers to some of your questions and concerns.
If you are new to Ural and just discovering us, welcome - and please know that at the time of this writing, Ural is in the midst of an important transition. If your interest is solely in our legacy machines, please check inventory to find models that may still be available here in Australia. If you are interested in sidecars in general, we invite you to subscribe to updates on Ural Neo.
For those of you who have followed the story for a while, our customers and supporters, we know this change is not easy, and we don’t take your trust for granted. We want you to know that every decision that’s being made right now is with your experience, your bikes, and your future support in mind.
Thank you for your patience and for sharing your stories, they keep us going every single day!
Stay tuned for new developments.
Clare, Mat and The Team at Ural
A LETTER FROM ILYA
Dear Friends,
It’s been a while since our last update. Much of our time was spent on reorganizing the company and evaluating what is possible that would allow Ural to continue into the future. The complex challenges we faced required difficult decisions, sharp turns in direction, and more than a few leaps of faith.
Our recent post on our Facebook page - inviting riders to test-ride the new Ural Neo at one of our dealers - received a lot of attention. As with every mention of Neo, it brought out not only curiosity and support but also strong emotions, questions, and criticism (if you haven’t heard about Neo yet, you can catch up here)
We understand where those emotions come from. For most of you, Ural isn’t just a motorcycle - it’s a part of your personal story, the same way it’s a part of ours.
I still struggle to find the right words to describe what happened to Ural when the war began in 2022. The best way to describe it is this: it felt like our factory in Irbit had suddenly exploded. We had to make decision quickly. Some voices suggested stopping altogether, but this thought was dismissed almost immediately. Instead we moved final assembly to Kazakhstan.
This allowed us to continue building bikes. However, operating between two countries - one under sanctions and another with almost no infrastructure for a business like ours - proved to be extremely complicated. By late 2024, it was clear that this setup couldn’t last: we were losing money with every bike we built.
That’s when the idea of a lighter, street-oriented sidecar motorcycle in a different price segment began to take shape. Our original goal was to broaden our lineup and make better use of the infrastructure we still had. At the same time, we were searching for a longer-term solution for legacy bikes: exploring new suppliers, alternative assembly locations, and possible partnerships.
Then, in April 2025, the tariffs hit. Now not only was manufacturing inefficient - selling our motorcycles in our main market, the United States, had become nearly impossible.
Building in China and Staying Ural
When we started looking for ways to continue, we knew exactly what we didn’t want: to become a badge fixed on someone else’s product (and yes, we did have such offers). We wanted partners who understood sidecars and were willing to collaborate.
That search led us to Yingang, a family-owned motorcycle company with decades of experience making sidecar-equipped models for their local market. Their capabilities and willingness to work with us to refine the product made them the right fit.
Together, we began developing what would become the Ural Neo 500 - based on an existing platform, tested and refined with our input and oversight, built to our specifications and quality requirements.